When memes become political weapons...



Since May 2017, Alisher Usmanov - an influential Russian milliardaire - has been  involved in a political clash against Aleksey Navalny, the leader of the Russian opposition. In fact, after Navalny accused him of being corrupted, through the movie he released, Usmanov attacked him personnaly in a video. In this video, that went viral on the Russian Internet, he compared Navalny to a loser, jealous of his success, and trying to "take everything (from the rich) and share it". In a reaction to that, and following the absence of response from the government, Navalny called for a protest meeting in numerous cities all over Russia. People who felt worried by the level of corruption were called to raise their voice against it. It was the start of a global movement of discontent.

But Usmanov didn't remain silent facing Navalny's activism. He suggested to do a memes-contest: anyone would send Usmanov memes that sum up his video for Navalny, and Usmanov would select the best ones. The winners would be awarded an I-phone for their work. This idea encountered a real success, since around 10 000 memes were eventually sent to him. Usmanov took the time to thank all the participants and said he "couldn't make a choice because all the memes were funny and interesting". Though, the ones he chose weren't funny at all...

"Checkmate, loser", was the first one. On the left, you can see Usmanov laughing. On the right, Navalny doing a facepalm.




"Kung-Tfu Panda", was in the second place (Tfu being an interjection expressing disgust, that Usmanov used in his video adressing Navalny)




"Navalny isn't only a Balabol, he's a huge Balabol". 

Honestly, I don't get it. That's probably a too much sophisticated humor for me.

Any reactions?



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